How to avoid 3rd party delivery charge and save 25% delivery costs for my restaurant.

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In today’s highly competitive restaurant industry, owners often find themselves relying on third-party food delivery apps such as Uber Eats, DoorDash, and Rappi to reach customers. While these platforms provide convenience and visibility, they come with hefty commissions and limited control over customer relationships. This dependency can eat into profits and hinder the growth of the restaurant’s own brand. Thus, it’s critical to find a solution that allows restaurant owners to establish direct connections with customers and maintain control over their sales.

Disadvantages to relying on third-party food apps:

  • High commissions: Restaurants often pay up to 30% of each order in commission fees, which significantly reduces profit margins.
  • Lack of customer data: Third-party apps own the customer data, making it difficult for restaurants to build a loyal customer base.
  • Brand dilution: When using these platforms, customers often associate the service with the app, not the restaurant’s brand.
  • Limited customization and offers: Restaurants are unable to promote personalized deals or offers that suit their brand.
  • Negative customer experience: Delivery issues, which are beyond the restaurant’s control, can lead to bad reviews and affect the restaurant’s reputation.

How I Can Replace 3rd Party Solution Provider

Create a branded website and mobile application for your restaurant. This approach enables you to connect directly with customers, offer tailored services, and eliminate the high commissions charged by third-party platforms. Here’s why it’s a great solution:

  • Full control over branding: Your website and app are entirely customizable, allowing you to create a unique identity for your restaurant.
  • Increased profit margins: With direct orders, you keep 100% of the revenue, reducing the dependency on commission-based platforms.
  • Customer data ownership: You gain full access to customer data, which helps in building loyalty and targeting specific customer groups with offers.
  • Customized marketing campaigns: You can run promotions and loyalty programs directly on your own platform to drive more traffic.
  • Seamless customer experience: By providing a smooth, branded online ordering experience, you can build a stronger relationship with your customers.

Implementation Guide

Here’s a step-by-step guide to building your own branded website and application:

1. Identify your needs and goals:

  • Determine the features you want, such as an interactive menu, online ordering, table reservations, and a loyalty program.
  • Outline the look and feel of your website and app, focusing on a design that reflects your brand.

2. Choose a platform or development partner:

  • Partner with a professional development service, like TryzenSolution, that specializes in creating custom websites and apps for restaurants.
  • Ensure that the partner understands the restaurant business and offers services such as integration with POS systems and support for menu management.

3. Create a compelling website:

  • Design a user-friendly interface that showcases your menu, chef specialties, and promotions.
  • Add high-quality images, customer testimonials, and an "About Us" section to establish trust.
  • Optimize the site for both desktop and mobile devices for seamless browsing.

4. Build a branded mobile app:

  • Include features like push notifications for offers, order tracking, loyalty rewards, and a user-friendly checkout process.
  • Implement a secure payment gateway and easy registration options to simplify the customer journey.
  • Provide options for takeaway, home delivery, and even curbside pickup.

5. Integrate a marketing strategy:

  • Use the customer data from your app and website to send personalized email marketing campaigns.
  • Offer special discounts to customers who use your platform instead of third-party apps.
  • Promote your new app and website on social media to attract your existing customers.

6. Launch and monitor growth:

  • Connect your new app and website to Google Analytics & Facebook Analytics.
  • Once developed, launch your app and website with a promotional campaign to attract attention.
  • Monitor customer behavior and app performance regularly, updating features and resolving any issues as they arise.
Author

Amit Lakahani

CEO & Founder of
Tryzen Solution

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